Creative Agency

We’re based in Montreal, Canada and work with clients all over North America and Europe.

Your branding process is rooted in clarity and strategy right from the start. It begins with an in-depth questionnaire to gather essential information. With this foundation, a moodboard and a focused creative brief are created to guide the project. Upon your approval of these initial components, the alignment between both parties is ensured. This sets the stage for the development of a logo and brand solution that authentically conveys your brand story and resonates with your target audience.

Once the initial concept is presented, two rounds of refinement follow. These rounds allow for extensive discussions on what works and what doesn't. The concept can evolve as needed to ensure that it meets your expectations and results in a solution that you truly love. Throughout this process, the essential brand message remains at the core of the design, ensuring its preservation and effectiveness in communicating your brand's story.

No. We have three specifically tailored logo packages to fit your needs.

Depending on how promptly the client provides feedback and input, our brand identity process typically spans a duration of 4-6 weeks from our initial kick-off date. Once all the necessary content is received, we allocate an additional 5-6 weeks for website development, if included. It's important to note that if there are additional collateral pieces required as part of the branding, these may extend the timeline further. Our aim is to ensure that each element of your brand identity is meticulously crafted and aligns seamlessly with your brand story and goals.

Our target clients are small and mid-size businesses as well as solo entrepreneurs who are seeking a premium brand solution and a streamlined, professional design experience. You possess a clear understanding of your ideal customers, have a vision for the direction in which you want to take your brand, and are prepared to make a meaningful investment in your business. Your approach is characterized by open-mindedness and a readiness to entrust a professional to elevate your brand to the next level.

Our practice revolves around building a brand identity as a primary step. Only after we've established this foundational brand identity will we proceed with the development of additional collateral pieces. This approach guarantees that your brand maintains a consistent and coherent image across all aspects of your business.

Your primary logo is the cornerstone of your brand identity, designed for use in most collateral materials. However, certain contexts may necessitate an alternative approach. For instance, if your primary logo has a predominantly horizontal layout, it might not fit well within a square format. In such cases, we create a secondary logo that's adapted for these specific circumstances. This ensures that your brand maintains its visual integrity across various applications and contexts.

Search engine optimization (SEO) is the practice of orienting your website to rank higher on a search engine results page (SERP) so that you receive more traffic. The aim is typically to rank on the first page of Google results for search terms that mean the most to your target audience.

Webflow offers a visual design interface and built-in features, offering an easy design process without coding or with some coding. One of the significant reasons why Webflow is a great website building platform choice is the fact that it grants you total design control. This means that whenever we create a site, we start from a blank canvas. You don't need to use specific themes or templates because everything is 100% customizable. Many professional web designers use Webflow as it offers a powerful and flexible tool for designing and developing complex websites. More than 3,500,000 designers and teams use Webflow to create and collaborate on beautiful websites, including us at MYSK.

If you already have well-defined brand guidelines crafted by a professional graphic designer, we are well-prepared to collaborate with you on the development of your website. This allows us to ensure that your online presence aligns seamlessly with your established brand identity, maintaining a consistent and cohesive image for your business across all platforms.

We engage in long-term partnerships with our clients, offering ongoing support based on the specific options they select. This approach allows us to provide continuous assistance and services tailored to their evolving needs and objectives.

Our services are primarily tailored for businesses seeking a premium service offering. If you're uncertain about your target audience, looking to minimize expenses, or require an exceptionally rapid turnaround for your brand or website, our approach may not align with your needs. Furthermore, if you've already sketched a logo or chosen a website template and are seeking assistance solely for production, we may not be the right fit. While we appreciate and encourage creative input, our core focus is on strategic branding, with an emphasis on delivering comprehensive solutions that encompass all aspects of your brand.

Our brand guidelines encompass a comprehensive document that serves as a central reference for all your brand identity elements. It provides clear and concise instructions on the appropriate usage of each component and the circumstances in which they should be employed. This document is a valuable resource that can be easily shared with anyone involved in creating materials for your business in the future. Its purpose is to guarantee that all brand-related creations consistently adhere to the established brand identity, maintaining brand cohesion and integrity.

A moodboard is a curated collection of inspirational images, thoughtfully selected based on the insights gathered from your comprehensive questionnaire. These visuals are chosen to encapsulate the desired tone and style of your upcoming brand identity. They encompass a range of textures, colors, and fonts that serve as the foundation for the creative direction of your brand. It's important to note that while moodboard images establish the aesthetic tone, they themselves are not integrated into the final design. Instead, they act as a visual guide to inform and inspire the design process.

Our payment structure is divided into three stages. Upon signing the contract, a 50% non-refundable deposit is required to secure your place on our calendar. Following that, when we commence the design and development process, an additional 25% payment is due. The final 25% is settled upon the successful completion of the project.

While we do not provide printing services, we are more than willing to assist you by offering recommendations for trusted online suppliers once your collateral materials have been created.

We speak fluent English, conversational French and also fluent Serbian.